SEO & SEM Specialist (AUS Calendar – SL Shift)

The Job:

• Proficient in developing and executing comprehensive SEO and SEM strategies aimed at enhancing organic search rankings and driving targeted traffic through paid advertising channels.
• Experienced in conducting thorough keyword research to identify high-value keywords and optimizing website content to improve search engine visibility and relevance.
• Skilled in implementing effective on-page and off-page optimization techniques to enhance website visibility and increase domain authority.
• Experienced in managing PPC advertising campaigns across various platforms including
  Google Ads, Bing Ads, and social media advertising platforms to maximize ROl.
• Capable of monitoring and analyzing website and campaign performance using a range of
  SEO and SEM tools such as Google Analytics, Search Console, SEMrush, etc., to derive actionable insights and drive continuous improvement.
• Demonstrated ability to generate regular reports on key SEO and SEM metrics and provide actionable insights to improve performance and achieve business objectives.
• Committed to staying updated with the latest industry trends and algorithm changes to adapt strategies accordingly and maintain competitiveness.
• Collaborates effectively with cross-functional teams to integrate SEO and SEM best practices into content creation and website development processes.
• Skilled in conducting SEO and SEM audits to identify optimization opportunities and improve website performance and user experience.
• Possesses strong conversational skills in English, enabling effective communication and collaboration in an English-speaking work environment.

Requirements:

• Diploma or Bachelor’s Degree in Digital Marketing or related field
• Minimum of 1 year experience in SEO and SEM roles, preferably in a marketing agency
• Proven experience in SEO and SEM with a track record of improving organic search rankings and driving measurable results through paid advertising campaigns
• Strong understanding of SEO and SEM principles, techniques, and best practices
• Proficiency in SEO and SEM tools such as Google Analytics, Search Console, Google Ads Bing Ads, SEMrush, etc.
• Excellent analytical and problem-solving skills
• Effective communication and collaboration skills
• Ability to work independently and remotely while demonstrating initiative and resourcefulness.
• Demonstrated success in implementing SEO and SEM strategies and achieving performance goals

Send your CV to [email protected]