Everything you need to know about Data Visualization (Part 2): How to Design an Effective Dashboard

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In this series of articles, we explore (1) why Data dashboards are important, (2) how to design an effective dashboard, (3) the key components of a Data dashboard, (4) choosing the right Data visualization, (5) best practices to design clear and impactful data visualizations, (6) enhancing usability in Data dashboards, (7) interactive Data visualization techniques and, (8) common mistakes to avoid in dashboard design.

The previous article lays the foundation of why dashboards are important, while this one dives into dashboard design. Design has a psychological impact on viewers, so optimizing design based on this is crucial. Elements like color, layout, and arrangement influence emotions, engagement, and message comprehension.

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  • Simplicity

If you’re designing a financial dashboard, focus on key financial metrics such as revenue, expenses, and profit. Avoid overcrowding the dashboard with unnecessary details. For instance, you can use a simple line chart to display the revenue trend over time.

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  • Visual Hierarchy

Use visual cues to draw attention to important insights. For example, you can display the current profit in a larger font and position it prominently on the dashboard. Use color strategically to highlight positive or negative insights in data. Visual hierarchy is a very impactful concept in design, as the reference image demonstrates.

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  • Strategic Layout

Arrange the components of your dashboard in a logical order. Place the most crucial financial metrics, such as gross profit or net income, in a prominent area. Group related elements together, such as revenue and expenses, to provide a clear overview of the financial health of the organization.

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  • Thoughtful Color Scheme

Choose colors that enhance readability and convey meaning. For instance, you can use green for positive values (e.g., revenue, profit) and red for negative values (e.g., expenses, losses). Ensure the colors you choose are accessible to all users, including those with visual impairments.

By following these design principles, you can create visually appealing and user-friendly dashboards that effectively communicate insights. In the next section, we’ll explore the key components of a successful data dashboard.

At H Connect International, we identify each client’s unique business needs and custom create interactive dashboards to support their goals. 

Contact us today to find out more about what we can do for you. 

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